1-on-1 with Bradley Collins

YOUR CULTURE HAS A $100K PROBLEM.
LET'S FIND IT IN 90 MINUTES.

A focused strategy session to diagnose your #1 culture bottleneck, quantify what it's costing you, and leave with an action plan you can execute Monday morning.

$750
90-minute deep dive
Virtual or in-person (Montreal)
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YOU KNOW SOMETHING'S BROKEN.
YOU JUST CAN'T PIN DOWN WHAT.

🚪

Your best people keep leaving

You've lost 2-3 key hires this year and "competitive offers" isn't the real reason. Something deeper is driving them out.

🔄

Leadership can't get aligned

Every meeting feels like a negotiation. Priorities shift weekly. Your leadership team is busy but pulling in different directions.

Everyone's busy, nothing moves

Decisions take forever. Projects stall. There's activity everywhere but momentum nowhere.

🔥

You're burning out holding it together

You're the glue, the tiebreaker, the one person everyone depends on. It's not sustainable and you know it.

📈

Culture used to be special — now it's generic

The magic that made the early days exciting is gone. New hires don't "get it." The team feels like coworkers, not a team.

💰

You can feel it costing you money

Turnover. Ramp time. Lost productivity. Missed opportunities. You know the number is huge — you just haven't calculated it yet.

HERE'S WHAT WE'LL DO IN 90 MINUTES

This isn't a vague coaching conversation. It's a structured diagnostic session with a clear outcome: you'll know exactly what's broken, what it's costing you, and what to do about it.

01

VALVE Quick-Scan Diagnostic

We'll run your company through the five pillars of the VALVE Framework — Vision, Alignment, Leadership, Values, Engage — and identify exactly which pillar is broken and creating the most damage.

02

Financial Impact Assessment

We'll quantify what your culture dysfunction is actually costing you — turnover, productivity losses, missed opportunities. Expect a number north of $100K. Now you'll have the data to justify action.

03

Root Cause Identification

Most founders treat symptoms. We'll dig into the root cause — the leadership pattern, communication gap, or values misalignment that's creating the cascading dysfunction you're feeling.

04

Priority Action Plan

You'll leave with a clear, prioritized plan: what to fix first, what to stop doing, and what to communicate to your team this week. No fluff — just the moves that will have the biggest impact fastest.

05

Written Session Summary

Within 48 hours, you'll receive a written recap of our session: your VALVE scores, key insights, financial impact estimate, and your action plan — ready to share with your leadership team or board.

THIS SESSION IS BUILT FOR A SPECIFIC FOUNDER

This is for you if:

You're a CEO or founder with 20-80 employees
You know culture is a problem but can't articulate exactly what's wrong
You want a diagnosis before committing to a larger engagement
You're willing to be honest about what's really happening
You want actionable steps, not motivational platitudes
You value directness over diplomacy

This isn't for you if:

You want someone to tell you everything's fine
You're looking for generic HR advice
You're not willing to look at your own role in the problem
You want a quick fix without doing the work
Your company is pre-product or pre-revenue

I'VE BEEN WHERE YOU ARE.
FACE DOWN ON THE FLOOR.

I spent 20+ years in tech startups — scaling a company from 4 to nearly 40 employees, building every department, hiring every key person. I gave everything. And it nearly killed me.

I burned out completely. Lost my relationship. Ended up alone on my hallway floor after a blackout. That crisis forced me to rebuild everything — starting with myself.

Now I help founders avoid the path I took. I built the VALVE Framework from two decades of experience — what actually works to create cultures where people thrive, businesses scale, and leaders don't destroy themselves in the process.

I don't do theory. I deliver results.

20+
Years in tech startups
across sales, ops, HR, leadership
$100K+
Measurable value delivered
to clients within 6 months
TOP 100
Built Globe & Mail and
Great Place to Work cultures

FROM BOOKING TO BREAKTHROUGH
IN THREE STEPS

1

Book your session

Pick a time that works. You'll get a short pre-session questionnaire so I can come prepared and we don't waste a single minute.

2

90 minutes of focused diagnosis

We dive deep into your specific situation using the VALVE Framework. I'll ask the questions nobody else is asking you — and give you answers that are honest, specific, and actionable.

3

Walk away with clarity

You'll know exactly what's broken, what it's costing you, and what to do about it. Plus a written summary within 48 hours so you can share it with your team.

STOP GUESSING.
START FIXING.

One session. One framework. One clear answer to the question that's been keeping you up at night: "What's actually wrong with my culture — and what do I do about it?"

$750
90-minute Culture Strategy Session
VALVE quick-scan diagnostic Financial impact assessment Priority action plan Written session summary Virtual or in-person

Limited availability. Sessions are booked on a first-come basis.
If we're not the right fit, I'll tell you — and point you to someone who is.